Particularly if you Want to Make Money Online

In my last article, I started the discussion of what to write on a blog. I covered the reason for a blog, how to make money online with a blog and keyword research, to make sure you are writing what others want to read. In this article, I will complete the topic.

In this article, we will cover style, formatting and Search Engine Optimization (SEO):


When it comes to style, the natural first person style is best for blogs. In fact, conversational style, meaning as if you were speaking it, is the best approach. This style allows the readers to easily consume the material and commonly known language and terms should be used. The blog should be less formal, yet organized and formatted correctly.


Next to style, formatting is very important. The reader should be guided through the blog post. As you learned in 10th grade, you should tell the reader what they are about to read, tell them what you want to say, then recap what you told them. There should be a natural flow of thought throughout the article and the reader should not have to stop reading to figure out where you are going or saying to themselves “didn’t we already cover this?”

The best way to organize a blog post is with headers. In Medium, besides the article title (level 1 header), there are two levels of headers allowed, large and medium. The large headers (level 2) are to indicate major section breaks. Level 3 headers are to indicate sub-sections of the larger section.

You should not have only one header at a particular level, for example if you are going to have one level 2 header, you should have at least two. If you are going to have one level 3 header, you should have at least two.

Oh, don’t forget that when it comes to formatting, paragraphs should be no more than 3 sentences and more (smaller) paragraphs are better than less (larger ones).

Search Engine Optimization (SEO)

Now that you know what you are going to write, what style to use, and how to format it, let’s discuss SEO. SEO is what you can do to “optimize” your page for Google and other search engines, so they can find it and “rank” it properly.

You have to remember that Google and other search engines are just that, search engines. They are in the business of connecting their readers (users and customers) to quality content. The better they do that, the more brand loyalty they have and the more ads they can run across that large user base.

You can imagine what it would be like if you searched in Google for a keyword phrase and the article had nothing to do with it… how long would that have to happen before you tried another search engine? That is why Google goes to great lengths to check the quality and content before they serve it up.

So, when it comes to SEO, there are several things to consider.

Title, Meta Description, and Meta Keywords

The title is the most important factor in optimizing your page. Your keyword should appear in the beginning of the title. That helps Google and Google likes to be helped. The meta description and meta description and meta keywords are hidden information on the code of the webpage, and used to be very important, but now are less so, as Google has changed their algorithms.

That said, the Meta description is used to present data to searcher, on the search results page (as long as Google thinks it is better than what it can glean itself).

Google will overwrite your meta description if it has poor grammar or does not represent the content in the page. So, do pay attention to the meta description.

First Sentence

The first sentence (or two) are very important as well, as the keyword you are trying to rank for (see previous article) should not only be present in the beginning of the title, but also in the first sentence (or two).

It is critical that you use proper grammar when stating your keyword and use it in a sentence in a natural way. Otherwise, Google will flag the content as poor and rank it lower, perhaps pushing it down the search results until no one sees it…


Next, the keyword you are trying to rank for, should appear in a level 2 header (just once), again at a natural point in the article. Google is smart enough to know if you are packing the article with keywords, so don’t over do it.

A well optimized blog post has links to both internal (to other articles on the same site) and external (to other sites). Google likes for one site to refer another site, and vice versa.

When another site links to your article, that is called a backlink. Google favors sites that have lots of back links. You can generate your own backlinks, by going to forums and question/answer sites and posting a referral link to your article there, but don’t overdo it. Google has the ability to know what normal bloggers are doing and anything out of the norm, will be penalized by silently pushing you down the search results…ie. de-ranking you.

Quora is a good site to find people asking questions about your niche and answer them with value (first), then place a link to your product, for example:

The best thing about backlinks, if you can get them to stick (annoyed moderators may remove them as spam), is they last forever and will continue to send you free traffic for years.


All blog post should have between 2–4 photos. The photos should be naturally placed and should break up the reading for the reader and assist in comprehension.

Length of Articles

Google favors longer articles…it goes back to them wanting to keep their readers happy and the longer a reader stays on your page, the more quality is assessed by Google and the higher the rankings. The inverse is true too, if searchers bounce off your page after looking at it (less than 3–5 seconds — actually called a bounce rate), your rankings will suffer.


Authority is an internal metric assessed by Google for each page it crawls. Authority is built up over time and cannot be bought or rushed. It often takes a blog site 6–12 months or more to obtain authority. Until then, sites with higher authority will be ranked higher.

This is the reason we chose Medium in our first article, as they have much authority and are good for jump starting traffic. Now, in the long run, it is better to own your own blog and server, but that can wait until you are making money and can then devote time to that effort (or hire someone to assist).

Summary of What to Write on a Blog

In this article, we have covered style, formatting and SEO. You will notice that I followed my own advice in this article, which is likely how you found it.

I would love to share with you the source of my information and knowledge on this topic. You can find quality Digital Marketing Education material here: Check it out.

You may also follow me on my Youtube Channel. Please take a moment to follow me here, comment below and give me your thoughts on this topic and send this article to a friend that may need it.

Dr. Allen Harper

Financial Freedom Hacker

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Any income claims, or claims of success are not necessarily true for everyone. Just like any other career or business venture, hard work and persistence is required. Many people succeed…and many fail as well. It is up to YOU to determine your fate.